Beijing, China – In a transformative initiative aimed at redefining global consumer perceptions and enhancing engagement, Geely is establishing an inclusive mobility ecosystem in line with its globalization strategy via refreshing a new brand image, unleashing a more dynamic and inspiring spirit under a tagline “See the World in Full.” Accompanied by a comprehensive visual redesign that includes updates to its website and a new look and feel, this change marks the beginning of a series of multimedia campaigns set to unfold throughout the year. These developments underscore Geely’s renewed commitment to innovative, sustainable mobility and establishing a unique global identity that prioritizes human experience above all else

Derived from exploration, elevating your fulfillment

At the heart of Geely’s new direction is humanity’s inherent desire for novelty and adventure. With the focus on being human-centric, Geely is committed to placing people and experiences at the forefront of everything we do. This philosophy is about empowering individuals to explore, discover, and experience life to enrich their lives without limits. By utilizing advanced automotive technology, design, and safety, Geely is dedicated to making the user experience more fulfilling and enjoyable. The brand is committed to providing high value and creating a better way of living, connecting and inspiring individuals to experience the world around them in unprecedented ways.