2020 July 8th, London UK. Peter Horbury, Executive Vice President of Design at Geely Auto Group, has been recognized with the 2020 Lifetime Achievement Award by Autocar, the UK’s leading automotive magazine.

The award reflects Peter’s contribution to the automotive industry with nearly five decades of design work, culminating at Geely Holding, China’s leading privately-owned automotive and mobility services group. Peter joined Geely from Volvo Cars, where he was head of design, and where he was instrumental in helping Volvo transition from the angular body styles of the 1980s-90s to a new generation of sleek vehicles that is still evident in Volvo’s current portfolio.

Peter, who began his career at Chrysler UK, returned to Volvo Cars from Ford’s Premium Auto Group in 2009 to help revitalize the brand ahead of its acquisition by Geely Holding in 2010. He later transferred to a new role overseeing the growth of Geely Auto Group’s subsidiary brands including Geely Auto, Geometry, Lynk & Co, LEVC (former London Taxi) Lotus and Proton Cars.

In his current role, Peter leads a global design team comprising eight studios based in Sweden, USA, China, Malaysia, and Spain with more than 1,000 design-focused staff. From his base in Gothenburg, Peter has overseen Geely Auto’s design language evolve with a new era of confident Chinese style that has been praised across the spectrum for its inspirational elements. The consumer appeal of the new Geely Auto design language has contributed to increased unit sales from just over 480,000 units sold in 2012 to more than 1.3 million units sold in 2019.